What is GENRE?
Genre means 'type' or 'category', these are used as a way to categorise different products that share similar features or characteristics.
- This helps us quickly establish differences or indifferences between different media forms.
- To establish certain codes and conventions that film makers can follow in order to make the product look a certain way.
- To establish certain expectations.
- Help audiences develop personal tastes around genre and consumption.
This poster of the hit horror movie Sinister was purposely made by the producers to induce a sense of fear thus giving the movie a genre. They did this through the careful use of font, bloody pictures and small children acting abnormally; giving the consumer an idea of what the movie is about.
One genre trope in this movie is abnormal or evil children: a cliche in today's modern horror movie.
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